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Small Business Toolkit: Social Media Marketing Tools for Growth

Updated: Apr 1

As a small business owner, navigating the world of social media marketing can be daunting. With limited resources in terms of budget and time, finding practical tools to streamline your marketing process is crucial. Not to fear – there are seriously good options tailored for small businesses to help you maximize your impact and efficiency.


Social Media Marketing Tools for Scheduling


Social media scheduling tools allow small businesses to schedule their social media posts ahead of time, saving them valuable time and resources. By using scheduling tools, small business owners can create consistent and timely content, free up time to focus on other essential tasks, and have better control over their social media strategy. These tools provide an effective and efficient way for small businesses to maintain a solid online presence while maximizing their resources.


Buffer simplifies social media management by offering post-scheduling, engagement, analytics, and team collaboration features. Pricing options include free and paid plans, making it accessible for businesses of all sizes.


Later, it focuses on visual planning, publishing, and analytics to help businesses enhance their social media presence. With various pricing options, including upgrades for higher-tier plans, Later caters to companies looking to grow their online reach strategically.


Agorapulse provides social media publishing, a social inbox for managing messages, and advanced analytics to track performance effectively. The pricing structure includes tiered plans with additional features for higher-priced subscriptions, offering comprehensive solutions for small businesses.