The online presence of your small business is vital to your ongoing success. As the world shifts increasingly to being digital-first, you need to pay attention to social media to avoid falling behind the curve in your competition. When you consider the social media landscape for small businesses, one platform is explicitly designed to meet the needs of companies worldwide – LinkedIn. LinkedIn company pages link Your small business to one of the world's most influential networking platforms.
What is a LinkedIn Company Page?
A LinkedIn Company Page is an information hub for your business on LinkedIn. It lets you showcase your company's brand, products/services, and culture. This page is a hub for potential customers, employees, and industry professionals to learn more about your business.
What are the Benefits of a LinkedIn Company Page for Small Businesses?
With over 1 billion users worldwide, LinkedIn is a powerhouse for networking, research, B2B purchasing decisions, and hiring. A LinkedIn Company page is the hub of your LinkedIn presence, highlighting your values, goals, and activities and creating a network of stakeholders with up-to-date information with one click. As the network has grown over the past 21 years, so has the number of company pages, reaching over 67 million + worldwide.
Steps to Create a LinkedIn Company Page:
Sign in to LinkedIn: If you don't have a LinkedIn account, create one by visiting linkedin.com and following the simple sign-up process.
Choose the "Work" dropdown: Once signed in, look for the "Work" dropdown on the top right corner of your LinkedIn homepage. Click on it and select "Create a Company Page".
Select your page type: LinkedIn offers three company pages: a company page, a showcase page, or an educational institution page.
Fill in your Page Identity, Company or Institution Details, and Profile Details. This is where you provide essential information about your business. Be sure to include comprehensive information, including your company name, website URL, industry, and company size.
Confirm you have permission to act on behalf of the company on LinkedIn.
Build. Build. Build.
Arguably, the most essential portion of your LinkedIn Company Page is your "About" section. Here, you can communicate your company's value proposition and offerings. It's an opportunity to craft your story, speaking to your ideal audience about why you do what you do and who you do it for.
Hints on Creating an Effective LinkedIn About section:
Be clear and concise: Keep your About section focused and easy to understand. Use short and simple sentences to convey your message.
Highlight your unique selling points: What sets your business apart from competitors? Share your unique value propositions to entice potential customers.
Incorporate relevant keywords: Consider the keywords your target audience may use to find businesses like yours. Incorporating these keywords naturally into your About section can improve your page's visibility in search results.
Include a call to action: Encourage visitors to act by adding a clear call to action. This can be anything from encouraging them to visit your website, sign up for a newsletter, or reach out to your team.
Use visuals strategically: Including eye-catching images or videos that align with your brand can significantly enhance engagement with your page.
Regularly update your About section: As your business evolves, ensure it reflects the latest developments, achievements, and offerings.