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How To Create a LinkedIn Company Page for Your Small Business

The online presence of your small business is vital to your ongoing success. As the world shifts increasingly to being digital-first, you need to pay attention to social media to avoid falling behind the curve in your competition. When you consider the social media landscape for small businesses, one platform is explicitly designed to meet the needs of companies worldwide – LinkedIn. LinkedIn company pages link Your small business to one of the world's most influential networking platforms.


What is a LinkedIn Company Page?


A photo of the LinkedIn logo
Creating an Effective LinkedIn Company Page for Your Small Business

A LinkedIn Company Page is an information hub for your business on LinkedIn. It lets you showcase your company's brand, products/services, and culture. This page is a hub for potential customers, employees, and industry professionals to learn more about your business.


What are the Benefits of a LinkedIn Company Page for Small Businesses?


With over 1 billion users worldwide, LinkedIn is a powerhouse for networking, research, B2B purchasing decisions, and hiring. A LinkedIn Company page is the hub of your LinkedIn presence, highlighting your values, goals, and activities and creating a network of stakeholders with up-to-date information with one click. As the network has grown over the past 21 years, so has the number of company pages, reaching over 67 million + worldwide.