What is User Generated Content and Why Is It Important?
User-Generated Content (UGC) is an invaluable tool for small businesses to use in their social media efforts. What is UCG? It is original content created by users, from blog posts to social media posts to product reviews. It's often regarded as authentic content created by loyal customers - which can help build future customer trust and influence purchasing decisions.
How influential is UGC? According to Buffer. "85 percent of people say UGC is more influential than brands' direct content."
According to Stackla & Social Media Today, "The survey of more than 2,000 consumers found that 83% of people believe retailers need to provide more authentic shopping experiences, and 70% say it's important for brands to provide them with personalized experiences."
Benefits of User-Generated Content
It helps businesses understand better what their customers think and feel about their products and services. UGC also helps boost engagement and builds trust with potential customers through social proof, giving the business its own voice.
When customers see positive, real-life experiences with your business, they are more likely to trust and buy from you. In addition, UGC also adds personality and authenticity to your brand, as it comes from the customers rather than the company itself.
Types of user-generated content can include:
Reviews of products or services posted online by satisfied customers
Content created by employees
Customer photos or video content from your event
How are you using UGC in your digital marketing strategy?