Quick Tips to Improve Your Small Business Social Media Marketing
Is social media marketing taking up all your time and you're not getting any traction? It's common for small business owners to face challenges regarding social media marketing. Here are a few quick tips to help you improve your small business social media strategy and make the most of your social media presence. Let's go!
1. Get Organized: Before you create content, it is essential to get organized and plan your strategy.
The biggest items to address here are:
What platforms will you focus on?
What are your business goals, and how do they align with your social media goals? What are your social media goals with each platform? How will you address those critical objectives within your content?
How will you ensure consistent messaging across all social media channels?
What content pillars will you focus on within each platform? How will you break them down into social media posts?
What cadence of posting will you be able to accomplish? How many times per day or week will you post? How will you keep yourself consistent?
2. Know Your Audience:
Social media marketing is all about reaching your potential customers, right? To succeed, you need to understand what they need from you and communicate effectively with them.
Who is your ideal customer?
What problem does your business solve for them?
What kind of social media content will they best respond to, and what platforms will you find them spending their time using?
3. Engage With Your Followers - Get Social on Social
Engaging your followers is an essential part of social media marketing, and it's a great way to grow your audience. A few minutes a day will go a long way in your strategy. Use the time to respond to comments, ask questions, and share relevant content from other accounts or influencers.
4. Work smarter - use social media management tools to plan and schedule your content
Managing social media accounts has never been easier with the tools available to you. From native instruments built into Facebook and Instagram to the many premium services with all the bells and whistles, you could ever need - including in-depth analytics tools to help guide your strategy.
5. What's your mix?
How much of your content is promotional? Build a robust mix of content that tells your story and provides value to your customers? To do this, combine promotional, educational, and informative content with inspirational and entertaining content.
Plan out your strategy
Know your audience
Engage with followers
Use tools to plan and schedule content
Create a mix of content to tell your story