How To Plan & Conquer Your B2B Social Media Marketing Strategy
Updated: Jun 21, 2022
In the last post, we wrote about all of the steps to getting your b2b social media marketing up and running. It was a bird’s eye view of everything you’ll need to take on to get your business noticed online by your customers. We discussed content marketing and how it can help you develop relationships with your customers, not just sell to them.
In that post, one step was really more like five – plan, execute, monitor, measure, repeat.
In this post, we’re going to break down the planning phase a bit more, as we think it sets the stage for ease and success – so you can get back to your business.
It’s ALL in the planning – and this phase can be the most daunting, but you can do it.
In the last post, the step before planning was identifying your b2b social media marketing goals. Keep those in mind during the planning phase as they’ll help guide you and make everything easier.
No one knows your business better than you do. Make a note of the thing you think you do best, the thing that sets you apart from the competition – that’s a great place to start. The number one thing we hear from clients is, “I don’t know what to post!” Our answer is, yes you do.
One process is to brainstorm 8-10 broad topic ideas that you can use to communicate your message. For example, if you are developing the social media marketing plan for a small manufacturing company, you might identify topics including your service or production process, a typical day at the shop, an interesting job you just completed, a safety topic, or an employee highlight. Once you have a few broad topics, developing your content will be much easier.
These topics will help you when you’re taking pictures of things to include in your posts. Take a walk around the shop and think about what you’d like to show a potential customer, then take the best picture that you can (don’t worry, we have some tips coming for taking the best pics if you can’t hire a pro).
Now, grab a calendar and fill in what you want to run and when – this is your content calendar. All you need is a printable weekly or monthly calendar to jot down when you want a post to run and then move on to the next step.
Grab our weekly calendar and content brainstorm sheet here.