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10 Must-Read Social Media Marketing Statistics for 2023

We're sailing into the second half of 2023 and small business social media marketing is booming. Here are 10 quick statistics to consider as you review your strategy and focus for the rest of the year.

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10 Must-Read Social Media Marketing Statistics for 2023

  1. Social media users are expected to reach 6 billion by 2023, making it a valuable platform for marketing your business. (Statista)

  2. Instagram is projected to have 117.2 million users in the United States alone by 2023, making it an essential platform for marketing to a younger audience. (Hootsuite)

  3. Video content generates 1200% more shares than text and image posts combined, highlighting the importance of incorporating video into your social media marketing strategy. (LinkedIn)

  4. 73% of marketers believe that social media marketing has been somewhat or very effective for their business, showing its positive impact on brand awareness and customer engagement. (Buffer)

  5. 89% of marketers use Facebook as part of their brand's social media marketing strategy, making it the most widely used platform by businesses. (Buffer)

  6. 92% of marketers believe that influencer marketing is an effective strategy, showcasing the power of influencers in reaching and engaging with target audiences. (Influencer Marketing Hub)

  7. 71% of consumers who have had a positive experience with a brand on social media are likely to recommend that brand to others, emphasizing the importance of creating a positive and engaging social media presence. (Hubspot)

  8. 54% of social media users browse social media to research products before making a purchase, highlighting the need for businesses to have a strong social media presence to influence purchasing decisions. (GlobalWebIndex)

  9. 63% of consumers expect companies to offer customer service through social media channels, making it essential for businesses to be responsive and attentive on social media platforms. (Smart Insights)

  10. 88% of consumers trust online reviews as much as personal recommendations, underlining the influence of user-generated content on social media. (Search Engine Land)

Follow Now & Get more insight into how digital marketing can help your business - Follow Dash + James here >>> Instagram & Facebook.

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